Why migrate to Shopify Custom Pixels?

Migrating ensures your Shopify store continues collecting data accurately after GTM tracking is discontinued, preventing data loss and enabling conversion optimization.

How does FunnelTrack handle the migration?

FunnelTrack defines business objectives, creates a measurement plan, configures GTM and server-side tagging, activates the DataLayer, and coordinates go-live to ensure seamless data migration.

What are the benefits of a proper migration?

Benefits include preserved historical data, compliant and accurate tracking, enriched insights, and the ability to optimize marketing performance without interruptions.

Shopify custom pixel migration

Preserve your data with our Shopify Custom Pixel migration

Are you using Google Tag Manager (GTM) to monitor the performance of your Shopify store and track conversions in Google Ads or Google Analytics? On August 28, 2025, the current tracking method via GTM will no longer be supported. Our tracking specialists are here to help you migrate seamlessly, ensuring you don’t lose any valuable data.

Schedule a meeting

Accurate data

Comply with Shopify requirements

No loss of data

Enriched data

Migrate on time and effectively

On August 28, 2025, your current tracking method via GTM will no longer be supported. By this date, you must migrate to Custom Pixels.

During the migration process, your current tracking will stop collecting data. That’s why it’s crucial to transition to Custom Pixels professionally and efficiently.

Our tracking specialists have successfully migrated numerous Shopify stores to Custom Pixels. Contact us to discuss how we can ensure a seamless migration for your shop.

Benefit from our proven approach

We have successfully migrated multiple Shopify stores to Custom Pixels. With our proven method, we ensure a seamless migration for your store.

1. Defining Business Objectives

Together, we map out your organization’s key goals. Based on these objectives, we determine all data and tracking requirements needed for the migration.

2. Measurement Plan

Using your goals as a foundation, we create a tailored measurement plan. This plan includes all tracking points necessary for your analytics and advertising tools.

3. Setting Up Google Tag Manager

We configure a new GTM container that seamlessly aligns with your measurement plan. This includes server-side tagging if applicable.

4. Activate DataLayer

To gather the most relevant insights from your Shopify store, we’ve developed a custom script for implementing the DataLayer. This script integrates 1:1 with our GTM setup, ensuring reliable tracking.

5. Go-Live

We’ll coordinate the perfect moment to launch the new tracking setup. This process is always done in consultation with you. Given the significant impact this migration can have on your marketing channels, close monitoring of your data is essential after the go-live.

Frequently Asked Questions

What does a Shopify tracking migration cost?

The cost of a Shopify tracking migration depends on the complexity of your setup, the number of containers, and whether server-side tracking needs to be analyzed. By providing us with read-only access to your Google Tag Manager, we can provide a customized quote. Curious about the steps you need to take? Read this article.

What are the consequences of incorrect Google Tag Manager configurations for my Shopify store?

Misconfigured Google Tag Manager accounts can result in inaccurate tracking. This can lead to missing or incorrect data, ultimately affecting your marketing and business performance. For more details, check out our article on the five most common Google Tag Manager mistakes and how to fix them.

What happens if I’m not migrated by August 28, 2025?

The current tracking method will no longer be supported. If you haven’t migrated by August 28, 2025, you risk losing a significant portion of your data.

When is the best time to plan my Shopify migration?

We strongly recommend not waiting until the last minute. The migration process typically takes two to four weeks. Additionally, migrations may temporarily impact tracking, so it’s best to plan during “quieter” periods. For example, if summer is a peak sales season for you, plan your migration in the spring.

How quickly can FunnelTrack begin my Shopify tracking migration?

Once the quote is approved, we aim to complete the project within two to four weeks, depending on the complexity of your setup.

Read our comprehensive migration guide for more information. Still questions? Feel free to reach out.

Ready to upgrade your Shopify tracking?

Optimal data collection is the foundation of every data strategy. Want to take your data to the next level with our Google Tag Manager specialists?

Or would you like to discuss other data challenges? We are happy to have a no-obligation conversation about how we can help.

Schedule a meeting