Profit Tracking

Profit tracking: Turn your ad spend into real profit

For smarter, more profitable e-commerce campaigns

Do you optimize ad campaigns based on revenue alone, only to find margins shrinking? Profit tracking lets you see the real return: profit, not just sales.

By activating your profit data, you can make campaigns genuinely profitable and scale sustainably.

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Why choose profit tracking by FunnelTrack?

Profit focus

Waste less

Budget smart

Custom Support

Revenue tells the story of sales. Profit tells the story of growth.

Avoid these issues:

Wasted ad spend

Misleading performance data

Poor budget allocation

Limited growth insights

Our profitable approach

1. Integrate

We integrate your product feed with our middleware.

2. Calculate

We calculate profit margin per product and order.

3. Optimization

We deliver profit data to your ad & analytics tools

Custom feed connections

Secure data transfers

Server-side tracking

Purchase price

Fallback values

Custom variations possible

Profit per order

Profit per channel

Profit per product

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Frequently Asked Questions

What is the cost of implementing profit tracking?

The cost depends on your setup, the number of advertising platforms, and whether you choose server-side tagging, an external tool like ProfitMetrics, or native Google Ads POAS (Beta). After reviewing your setup, we can provide a tailored quote.

Why is profit tracking important for my business?

Without profit tracking, you may optimize campaigns based on revenue alone, risking wasted ad spend on low-margin or loss-making products. Profit tracking shows which campaigns truly drive profit, helping you allocate budgets effectively.

Can profit tracking be implemented without technical expertise?

Yes. Using external tools like ProfitMetrics or native Google Ads POAS allows you to implement profit tracking with minimal technical knowledge. Server-side tagging offers more control but requires technical skills.

Will profit tracking immediately increase my profits?

Profit tracking provides the data needed to make informed decisions. Businesses that shift from ROAS to POAS often see results quickly, such as more effective budget allocation and campaigns that generate real profit.

Can FunnelTrack help set up profit tracking?

Absolutely. Our experts can guide you through server-side tagging, external tool integration, or Google Ads POAS setup. We provide a clear roadmap and cost estimate for each approach.

How long does it take to activate profit tracking?

Setup time depends on the chosen method and the complexity of your catalog. Typically, external tools can be implemented within days, while server-side tagging may take a few weeks.

If your question isn’t listed, feel free to contact us.

Achieve the best results with your data

Accurate profit data is the foundation of any smart marketing strategy. Want to turn your ad spend into real profit with our Profit Tracking solutions? Request a quote today!

Or would you like to explore other ways to optimize your campaigns? We’re happy to have a no-obligation conversation to see how we can help..

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