How much does a Google Tag Manager Audit cost?

The cost of a Google Tag Manager Audit depends on the size of your setup, the number of containers, and whether server-side tracking also needs to be analyzed. By providing us read-only access to Google Tag Manager, we can create a custom quote. The audit starts at €500 for smaller accounts.

What are the consequences of incorrect Google Tag Manager configurations for my business?

Incorrectly configured Google Tag Manager accounts can lead to inaccurate measurements. These inaccuracies may result in missing or erroneous data, ultimately leading to poorer marketing performance. For more information, read our article about the five most common Google Tag Manager mistakes and how to fix them.

Can FunnelTrack help resolve measurement errors?

Yes. Our Google Tag Manager specialists are happy to assist in resolving measurement errors. The report includes a cost estimate for having FunnelTrack address the improvement opportunities. We always differentiate between urgent and nice-to-have improvements.

Google Tag Manager Audit

Reliable data through our Google Tag Manager Audit

For improved website tracking

Do you struggle with tracking issues, distrust the data in your marketing platforms, or simply want a thorough check of your website tracking?

We’ve combined our best practices from over 100 Google Tag Manager analyses into our comprehensive Google Tag Manager Audit.

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Why choose a Google Tag Manager Audit?

Improved data quality

Higher ROAS

More reliable analytics

Enriched data

50+ checks for better data

Consent Mode & Cookie Banner

Tag, trigger & variable settings

Faulty & redundant elements

Best practices for ad & analytics tracking

Server-side tracking & enhanced conversions

Structure & naming conventions

Wrong measurements? That’s an expensive mistake…

Avoid these issues:

Incorrect analyses

Budget waste

Uncertainty about data

Loss of focus

What does a Google Tag Manager (GTM) Audit include?

1. Analysis

We analyze your Google Tag Manager setup with 50+ checks. All findings are compiled into a clear and comprehensive report.

2. Presentation

Key findings are presented, along with actionable solutions and improvement opportunities.

3. Optimization

Based on the detailed report and our recommendations, your setup can be optimized—either in-house or by our team.

Introductory meeting

Business goal analysis

Technical reference guide

Slide presentation

Room for questions

Cost estimate

Experienced data specialists

Fully independent

Flexible support

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Frequently Asked Questions

What is the cost of a Google Tag Manager Audit?

The cost depends on the size of your setup, the number of containers, and whether server-side tracking is included. By granting us read-only access to Google Tag Manager, we can provide a tailored quote. Audits start at €500 for smaller accounts.

What are the risks of incorrect Google Tag Manager configurations for my business?

Incorrectly configured Google Tag Manager accounts can result in faulty measurements, leading to missing or inaccurate data. This ultimately harms marketing results. Read our article on the five most common Google Tag Manager mistakes and how to solve them for more details.

Are measurement errors solved during the audit?

No. The audit provides a report that lists all improvement opportunities based on 50+ checks. You can then decide to solve these issues yourself or have FunnelTrack handle them.

Can FunnelTrack assist with solving measurement errors?

Yes. Our Google Tag Manager experts are happy to help you. The report includes a cost estimate for FunnelTrack to address the improvements. Urgent and “nice-to-have” solutions will be clearly distinguished.

How quickly can FunnelTrack start the audit?

After approval of the quote, we aim to deliver the project within two weeks. This includes the introductory call, audit, and presentation.

If your question isn’t listed, feel free to contact us.

Achieve the best results with your data

Optimal data collection is the foundation of any data strategy. Want to elevate your data with our Google Tag Manager Audit? Request a quote today!

Or do you want to brainstorm about other data challenges? We’re happy to have a no-obligation conversation to see how we can assist you.

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