Solutions - Consent Mode

Prevent data loss and stay compliant
with Consent Mode

Meet the new standard

Consent Mode is mandatory for platforms like Google Ads, Google Analytics 4, and Microsoft Ads. It is a functionality that adjusts the behavior of tracking scripts based on users’ cookie preferences, allowing you to collect data in a privacy-friendly way. By implementing Consent Mode, you ensure proper setup and maintain maximum data quality without violating regulations.

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Why Consent Mode?

Retain conversion data

Privacy-friendly tracking

Improved remarketing

How Consent Mode works

1.
Your website visitor selects an option in the cookie banner

2.
Google Tag Manager receives the chosen cookie banner preference

3.
Website measurements adjust based on the cookie banner preferences

4.
Analytics & advertising platforms adapt based on consent signals.

Respecting privacy is no longer optionally — it’s essential for successful online marketing

Avoid these issues

Loss of conversion tracking

Loss of retargeting

Violation of regulations

Privacy breaches for customers

Choose the best option for your website

We offer three ways to implement Consent Mode, tailored to your needs and existing systems.
Choose the option that best suits your situation.

1. Custom Banner

We configure Consent Mode based on your existing cookie banner, without changes to design.

2. Cookiebot

We implement a new cookie banner with Cookiebot, optimized for better results and ease of use.

3. Huidige CMP

We configure Consent Mode in GTM based on your current CMP, with no additional adjustments needed.

Retain current banner

No extra monthly costs

Full control over design

Various templates available

Customizeble to brand identity

Discount via FunnelTrack

All CMP’s possible

No cookie banner migration

No web developer needed

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Common questions

What happens if you don’t configure Consent Mode?

The impact of not implementing Consent Mode
If you don’t implement Consent Mode, it will directly affect how your website collects data and how effective your marketing campaigns are. Here are the key consequences:

1. Loss of data in Google Analytics, Google Ads, and Microsoft Ads
When users decline tracking via your cookie banner, tracking scripts like Google Analytics and Google Ads are completely blocked. This means you won’t have insights into these visitors, their behavior, or conversions.

🚫 No data from users who don’t give consent
🚫 Less accurate insights into website performance
🚫 Less useful data for remarketing and targeting

2. Poorer advertising performance
Google Ads and other advertising platforms rely on conversion data to optimize campaigns. Without Consent Mode, Google cannot model conversions, leading to less effective targeting and a lower ad ROI.

🚫 Conversions are not (correctly) measured
🚫 Automated bidding strategies become less effective
🚫 Lower ad performance and higher costs

3. Potential compliance risks
If you don’t have proper consent settings and still track users without permission, you risk non-compliance with privacy regulations such as GDPR, AVG, and the ePrivacy Directive. This could result in fines or complaints from users.

🚫 Risk of violating privacy regulations
🚫 Possible fines or legal consequences
🚫 Damage to trust and reputation

What is the difference between ‘advanced’ en ‘basic’ Consent Mode?

Basic Consent Mode
With Basic Consent Mode, tracking scripts are completely blocked if a user does not give consent. This means no data is sent to Google services like Google Analytics and Google Ads when a visitor declines cookies.

✅ Full compliance with user consent
✅ No tracking without explicit approval
✅ Simple implementation
🚫 No conversion modeling possible
🚫 No anonymous data collection

Advanced Consent Mode
With Advanced Consent Mode, tracking scripts are not entirely blocked but instead adjusted. When a user declines consent, anonymous and aggregated signals are still sent to Google. This allows conversion modeling using estimates and machine learning.

✅ Anonymous data collection when consent is denied
✅ Conversion modeling for better insights
✅ Optimization of ad performance despite limitations
🚫 Data thresholds must be met for effective conversion modeling
🚫 Not all data is collected 1:1

How quickly can FunnelTrack start implementing Consent Mode?

After approval of the quote, we aim to deliver Consent Mode within two weeks.

Still questions? Feel free to contact us.

Achieve the best results with your data

Optimal data collection is the foundation of any data strategy. Want to elevate your data with Consent Mode? Request a quote today!

Or do you want to brainstorm about other data challenges? We’re happy to have a no-obligation conversation to see how we can assist you.

Contact us

Schedule a meeting

Prevent data loss and stay compliantwith Consent Mode